A targeted Google Ads campaign for Shadeland. Your SEO has won page one across Townsville, the enquiries are flowing, and your own data proves thousands of buyers search for shade sails, blinds, awnings and shutters every month. There is one space rankings can never reach: the paid placements above the organic results. This campaign claims it before a competitor does.
The SEO campaign has done the hard part: number one in Townsville for outdoor blinds and carport shade sails, page one almost everywhere else, and a website that now drives the bulk of your new enquiries. Google Ads is the natural next step, not a replacement. Paid results sit above everything else on the page, they go live in days rather than months, and they guarantee Shadeland is there for every targeted term, every single search.
We propose a tightly themed campaign built around your four product lines, geo-targeted to Townsville and surrounds, with conversion tracking wired into the GA4 setup we already manage. You see exactly what every dollar produces, in the same monthly report you receive today.
Your May report tells a success story. Twelve of your sixteen tracked terms sit on page one in Townsville, outdoor blinds jumped from position 6 to number one, and organic search delivered 84% of all new visitors to the website. The enquiries you are fielding right now are a direct result of that work.
Which leaves exactly one piece of Google real estate left to take: the paid placements that sit above every organic result, including your own number ones. Right now any competitor can buy that space for a few dollars a click. This campaign claims it for Shadeland.
We are not guessing at keywords. Every theme below comes straight from your own ranking report and search data, so the budget goes to the terms Townsville buyers are demonstrably typing in right now.
Your May data shows searches reaching you from the UK, Germany and Russia, plus DIY and research-only queries. In a paid campaign, every one of those clicks would cost money. Strict geo-targeting plus a negative keyword list makes sure the budget only ever reaches local buyers with intent.
Ad spend is paid directly to Google on your own account, separate from our fees. We recommend starting deliberately small: prove the cost per enquiry first, then scale the budget only once the numbers have earned it.
One fixed setup fee to build and launch everything, with the first month of management included. From month 2, management is a simple percentage of the ad spend, so our fee only grows when your campaign does.
Why a percentage? A flat fee rewards an agency for doing nothing. At 22% of spend, our fee is tied to the size of the campaign we are actively managing, it scales down if you scale down, and there is never a surprise invoice. Management is calculated on the actual spend each month.
All prices exclude GST. Ad spend is paid directly to Google on Shadeland's own billing and is separate from Insight Digital fees. Management from month 2 onwards is calculated at 22% of the actual monthly ad spend.
The demand in Townsville is already measured and proven by your own data. A conservative budget, four tightly built campaigns, and every result reported in plain numbers.